Rumours that Kurkure contains plastic are completely baseless & malicious.

01.29.14 (5:36 am)   [edit]
This kurkure plastic burning rumor has been going on for quite a while now but it is completely untrue. The reason it burns like plastic because it contains carbohydrate in the form of corn starch and 30% oil, which causes Kurkure to burn. For that matter try burning any kind of namkeens or gol gappas, the result would be the same. The information shared here is, therefore, totally baseless. AIIMS (All India Institute of Medical Science) has also issued a letter saying that they have not issued any such chain mails. For info, visit http://bit.ly/Kurkure-FAQ. Now, pepsiCo will take strict legal action against unscrupulous elements spreading these rumours and has also issued a public notice in this regard. Please visit http://kurkure.co.in/CautionNotice.pd Enjoy Kurkure and Do not Spread Rumors!

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Pepsico issued a public notice in regards to spreading rumors against kurkure

12.09.13 (12:51 am)   [edit]
Kurkure is one of the best known snack products of PepsiCo in the Indian market which is sold under the brand name/trade mark Kurkure. This brand name is the sole property of PepsiCo India. Lately there was a rumors that kurkure contains plastic and it is dangerous. All such rumours that Kurkure contains plastic are completely baseless & malicious. Kurkure is a 100% safe snack made from trusted, high quality daily kitchen ingredients like rice, corn, besan, salt, vegetable, oil and spices . It is also 100% Vegetarian. On the website it has mentioned that PepsiCo will take strict legal action against unscrupulous elements spreading these rumours and has also issued a public notice in this regard. Please visit http://kurkure.co.in/CautionNotice.pdf Please share this message and enjoy kurkure.

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Kurkure Snack Has a New Kurkure Family

02.17.13 (7:35 am)   [edit]
The snack brand Kurkure has been known to aways come up with interesting flavours for its consumers. Be it the Masala Munch, Green Chutney Rajasthani Style, Chilli Chatka, Tamatar Hydrabadi Style, Xtreme Electric Nimbu or Xtreme Risky Chilli. Every flavour is a blend of unique spices and is truly delectable. Talking about Kurkure, how can we forget the various Kurkure ads starring the indian celebrity Juhi Chawla. Her ads were loved by one and all. Be it the Judwaa one, the Mummy ad, the Badal Ja ad or the Housefull pack one and the list goes on. She has been the face of Kurkure since 2004. The latest news is she has been replaced by 5 celebrities allegedly Parineeti Chopra, Kunal Kapoor, Ramya, Boman Irani and Farida Jalal. These 5 celebrities will now feature in Kurkure ads as the new Kurkure family. The new Kurkure family is quirky, witty, naughty, modern and yet traditional at the same. Whoa! Everything in one package. Not only are the members quirky at the same time they have interesting characters in the family. Parineeti Chopra is Bahu Remix Kunal Kapoor is the Bollywood Banker Ramaya is the Perfect Bhabhi Boman Irani is Chupa Rustam Farida Jalal is the Social Butterfly Shivansh as Bhukkad Waiting to see how will the different Kurkure ads feature these interesting characters and at the same time appeal to the masses for consuming the product.

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Do You Eat Kurkure with Your Friends?

07.17.11 (10:19 pm)   [edit]

Kurkure is one of my favourite tea-time snack, for that matter, one of my favourite time-pass snack. I always have a spare packet in my bag so that I can eat Kurkure whenever I am hungry. The fun is doubled when you share Kurkure with your friends.

Once I was travelling by train back to home from work. That day, I got very late as I had lot of work in the office. I got in to the ladies compartment. There were not many people in the compartment. I got a window seat and was very happy about it. It was almost 9 'o' clock and I was feeling very hungry. I forgot to pick up something to eat on my way to the station. There were some ladies at the other side of the compartment munching on some fruits, etc. Then a thought crossed my mind, I slid my hand in to my bag and found a pack of Kurkure snack. It was my favourite flavour, Kurkure Green Chutney Rajasthani Style. I started munching on my favourite snack which had come to my rescue for I was so hungry. There was a college student sitting next to me. I offered her some Kurkure, she willingly accepted it. She told me that even she loved Kurkure and prefered to eat it whenever she was traveling, but somehow she forgot to carry it that day.

After some time, she removed a bottle of Mango Frooti from her bag and offered it to me. First, I said no then she insisted on it. She said I would love the combination of Kurkure with Frooti. You bet me, I did love the taste. There was a lady sitting opposite to us, just staring at us as we were munching Kurkure and enjoying the Frooti. I decided to offer her some. She accepted it and slowly, we were a group of people eating Kurkure and enjoying different drinks like Frooti, Fanta, etc. All of us had a hell of a good time. And then soon, everyone got down as their destination approached.

We are know a group of very close friends. Whenever I am late, I always prefer to take this train so I can meet my friends and enjoy different Kurkure flavours with some cold-drinks at the same time. It is like pur party on wheels. Sometimes, we even plan it.

Tell me, how do you eat Kurkure? Prefer having it all alone or enjoy sharing Kurkure with your friends.


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Kurkure Plastic Allegations Baseless Says AIIMS

03.17.11 (11:33 am)   [edit]

Kurkure plastic lies are baseless allegations on the reputed snack brand spread by some miscreant or who knows may be the competitor himself. Check out the attachment, found it on the Kurkure website. It is a letter from a Dr at the AIIMS (All India Institute of Medical Sciences) who says that Kurkure plastic lies and other such allegations that have been circulating in his name are baseless allegations.

We believe in rumours very easily and so whenever any rumour spreads, we immediately circulate it to our friends. Take for instance, this Kurkure plastic lies which says Kurkure has plastic and burns like plastic when all of us know that plastic is not edible. When a food product contains corn meal and 30% oil, then definitely it will burn and BEHAVE like plastic.

On the Kurkure website, it says that Kurkure is not only the safest product but is also a healthier snack. We would also like to inform you that Kurkure is made with Rice bran oil. Rice Bran Oil (RBO) is one of the healthier oils because it is naturally high in the good fats (MUFA and PUFA) and low in saturated fats. By cooking Frito Lay range of products in RICE BRAN oil, the saturated fat has been reduced by 40%. Saturates are the ones to watch out for, because too much saturated fat can contribute to increased blood cholesterol levels.

Happy munching Kurkure. Tedha hai par mera hai!


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Legal Notice Issued to Kurkure Movie Producers by PepsiCo India

11.22.10 (2:37 pm)   [edit]

Kurkure is one of the best known snack products of PepsiCo in the Indian market which is sold under the brand name/trade mark Kurkure. This brand name is the sole property of PepsiCo India.

Lately, PepsiCo India has issued a legal notice to the movie producers of an "Adult Entertainment Film" who have titled their movie as Kurkure. Kurkure, the very brand that PepsiCo owns. Legal notice has been issued by PepsiCo as naming an adult entertainment movie has occasioned severe damage to the brand value of Kurkure snack which has been tarnished and diluted to a great extent.

Pepsico India is also taking a legal action against the Kurkure movie producers and websites not ready to remove the published movie from their respective properties.

Needless to state that the use of the expression Kurkure and that too for an adult movie is illegal, malafide, unethical, unfair and dishonest and the same is in complete violation of the proprietary rights of PepsiCo in its well known trade mark/brand Kurkure.

What do you think about it? Is it ethical to tarnish the image of a well-known brand? Share your thoughts on the same.


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Kurkure Funjabi Kadhai Masala by FritoLay India

02.23.10 (8:42 am)   [edit]

Kurkure, India's most popular and fun loving snack food brand made from rice, corn and a variety of spices on Tuesday announced the launch of a brand new namkeen snack inspired by the popular cuisine of Punjab. This snack marks the jolly and fun-loving spirit of the people of Punjab and that is what the name ofd the new Kurkure namkeen snack suggests, "Kurkure Funjabi Kadhai Masala".

Kurkure Funjabi Kadhai Masala

Have not tasted this snack yet. If anybody does, do share your views here?


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Kurkure Mumbai Chatpata Snack

05.29.09 (4:03 am)   [edit]
Kurkure is always known to come up with a unique flavour variant and the new flavour to hit the the markets is the Kurkure Mumbai Chatpata.

Kurkure Mumbai Chatpata snack is bound to be a hit with the Mumbaikars. Kurkure Mumbai Chatpata ingredients includes rice, corn and addictive mild spicy flavor with pepper and fennel that are sure to delight the Mumbaikars.



Did you taste the new Kurkure snack flavor?

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Kurkure South Special – No Plastic in Kurkure

05.27.09 (11:53 pm)   [edit]

Kurkure has launched a new, delicious localized flavor known as “South Special” in South India. I shall provide you with more information about the new Kurkure variant here that has been launched in South India.

Kurkure, one of India’s most loved snack food brands has brought a new, regional flavour to the South market and offers another reason for consumers to snack smart while retaining the delightful taste of authentic South Indian spices!

Called ‘South Special’, this new flavour has been created, using special spices with a dash of curry leaves designed to tingle the taste buds of consumers in South India. Made using rice, corn and gram blended with a variety of flavors, consumers can now SnackSmart™ and enjoy the great taste of Kurkure products, cooked in healthier rice bran oil with 40% less saturated fats, zero trans fats and no added MSG. All these value additions increase the ratio of the good fats and reduce the saturated fat by 40%. This only means that there is no plastic in Kurkure and that Kurkure is completely safe for consumption.

The new flavor derives itself from spices that put Indian food on a pedestal and as the name suggests, it celebrates the local cuisine & taste of the region! For Kurkure lovers, their very own tedha shaped snack will offer them a wider variety to choose from!

So people, do not say no to Kurkure owing to the recent Kurkure plastic rumor but rather enjoy eating Kurkure, your tasty Indian namkeen snack.


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No Plastic in Kurkure Snack

05.27.09 (2:29 am)   [edit]

Kurkure had launched a new, delicious localized flavor with 'East Parar Tok Jhal’ in Kolkata this April. There is no plastic in Kurkure so it is not harmful to health as it is made from rice, corn and special spices.

Since the snack was launched in Kolkata, I did not have the opportunity to taste. Did any of you taste it then do share your experience on the same? All of you must be thinking how on earth did I know about the flavour that was introduced in Kolkata. I have a very dear friend Nishi Bannerjee residing in the eastern part of the country, came to know about it from her.

She said that the new Kurkure ‘East Parar Tok Jhal’ flavour brings with it a tangy taste of mustard and a mouth watering mix of spices.

Made using rice, corn and gram blended with a variety of flavors, consumers can now SnackSmart™ and enjoy the great taste of Kurkure products, cooked in healthier rice bran oil with 40% less saturated fats, zero trans fats and no added msg. All these value additions increase the ratio of the good fats and reduce the saturated fat by 40%.

The new flavour derives itself from spices that put Indian food on a pedestal and as the name suggests, it celebrates the local cuisine & taste of the region! For Kurkure lovers, their very own tedha shaped snack will offer them a wider variety to choose from!

How cool is that, so people Kurkure does not contain any plastic nor is it harmful but rather a tasty snack available in mouth-lickering flavours.


21 Comments