Kurkure Mumbai Chatpata Snack
05.29.09 (4:03 am) [edit]Kurkure is always known to come up with a unique flavour variant and the new flavour to hit the the markets is the Kurkure Mumbai Chatpata.
Kurkure Mumbai Chatpata snack is bound to be a hit with the Mumbaikars. Kurkure Mumbai Chatpata ingredients includes rice, corn and addictive mild spicy flavor with pepper and fennel that are sure to delight the Mumbaikars.
Did you taste the new Kurkure snack flavor?
Kurkure South Special – No Plastic in Kurkure
05.27.09 (11:53 pm) [edit]Kurkure has launched a new, delicious localized flavor known as “South Special” in South India. I shall provide you with more information about the new Kurkure variant here that has been launched in South India.
Kurkure, one of India’s most loved snack food brands has brought a new, regional flavour to the South market and offers another reason for consumers to snack smart while retaining the delightful taste of authentic South Indian spices!
Called ‘South Special’, this new flavour has been created, using special spices with a dash of curry leaves designed to tingle the taste buds of consumers in South India. Made using rice, corn and gram blended with a variety of flavors, consumers can now SnackSmart™ and enjoy the great taste of Kurkure products, cooked in healthier rice bran oil with 40% less saturated fats, zero trans fats and no added MSG. All these value additions increase the ratio of the good fats and reduce the saturated fat by 40%. This only means that there is no plastic in Kurkure and that Kurkure is completely safe for consumption.
The new flavor derives itself from spices that put Indian food on a pedestal and as the name suggests, it celebrates the local cuisine & taste of the region! For Kurkure lovers, their very own tedha shaped snack will offer them a wider variety to choose from!
So people, do not say no to Kurkure owing to the recent Kurkure plastic rumor but rather enjoy eating Kurkure, your tasty Indian namkeen snack.
No Plastic in Kurkure Snack
05.27.09 (2:29 am) [edit]Kurkure had launched a new, delicious localized flavor with 'East Parar Tok Jhal’ in Kolkata this April. There is no plastic in Kurkure so it is not harmful to health as it is made from rice, corn and special spices.
Since the snack was launched in Kolkata, I did not have the opportunity to taste. Did any of you taste it then do share your experience on the same? All of you must be thinking how on earth did I know about the flavour that was introduced in Kolkata. I have a very dear friend Nishi Bannerjee residing in the eastern part of the country, came to know about it from her.
She said that the new Kurkure ‘East Parar Tok Jhal’ flavour brings with it a tangy taste of mustard and a mouth watering mix of spices.
Made using rice, corn and gram blended with a variety of flavors, consumers can now SnackSmart™ and enjoy the great taste of Kurkure products, cooked in healthier rice bran oil with 40% less saturated fats, zero trans fats and no added msg. All these value additions increase the ratio of the good fats and reduce the saturated fat by 40%.
The new flavour derives itself from spices that put Indian food on a pedestal and as the name suggests, it celebrates the local cuisine & taste of the region! For Kurkure lovers, their very own tedha shaped snack will offer them a wider variety to choose from!
How cool is that, so people Kurkure does not contain any plastic nor is it harmful but rather a tasty snack available in mouth-lickering flavours.
Kurkure Does Not Contains Plastic - Kurkure Snack Video
05.13.09 (12:38 am) [edit]Hi Everybody,
Writing on the blog after a very long time. FOund something interesting about Kurkure so thought to share it here with my friends.
This is about a Kurkure video. It is a news excerpt from a News channel but is very informative.
The video is in light of the recent Kurkure rumour. The video clearly highlights the fact that Kurkure does not contains plastic. See it to believe it.
Was not able to embed the video here so pasting the video link. DO watch the video and let me know your thoughts on the same.
Kurkure Does Not Contain Plastic Video - http://www.youtube.com/watch?...
Kareena Kapoor endorses the New Health Snack - Kurkure Desi Beats
12.11.08 (9:50 pm) [edit]The sexy Kareena Kapoor is the new brand ambassador for Kurkure Desi Beats, the healthy tea-time snack.
Kurkure Desi Beats is a new addition to the list of available Kurkure flavors. They are Masala Munch (orange pack), Green Chutney Rajasthani Style (light green pack), Red Chilli Chatka (dark green pack) and Tamatar Hydrabadi Style (brown pack). There are two new flavors too. One is the Kurkure Xtreme Electric Nimbu and the other is Kurkure Xtreme Risky Chilli.
Kurkure Desi Beats is now available in the market. It is available in two flavors Dildaar Masala and Deewana Tamatar.
All Kurkure products are manufactured in automated in 3 locations in Channo (Punjab), Kolkata and Pune. The most important thing is that all these plants have received certifications from various external agencies which confirms the quality of the production, manufacture and the packing process.
Kurkure is a healthy snack made of edible ingredients that we use in our daily kitchen. You can read this post on my blog viz..http://kurkuresnack.tblog.com... to know more about the ingredients used in Kurkure.
So people happy munching, the new Kurkure Desi Beats!
Do Not Burn Kurkure, Eat Kurkure and Take the Quiz
09.16.08 (11:59 pm) [edit]Kurkure is a new age Namkeen that is manufactured by the FritoLay Division India. Kurkure is not a harmful snack. Kurkure is a safe and a healthy snack. Most of us enjoy munching Kurkure when we go to a park, or when we go for a picnic or when we are traveling. In other words, you don't need a reason to munch Kurkure. Such is the liking for this time-pass snack.
You must be wondering with the title of the post "Do Not Burn Kurkure, Eat Kurkure and Take the Quiz" and wondering what quiz I am talking about. Don't worry, it is just a small quiz on Kurkure. This quiz will help you know how much you really know about your favorite snack and test your knowledge.
Take the quiz here:
1. Kurkure is a healthy snack and is made of edible ingredients including:
a. Rice Meal
b. Corn Meal
c. Gram Meal
d. Edible Oil
e. All the above
2. The Kurkure snack is manufactured by following strict quality parameters.
a. True
b. False
c. No idea
3. Kurkure is manufactured in automated plants in India. How many automated plants are involved in the manufacture of Kurkure all over India?
a. 1
b. 2
c. 3
d. 4
4. Kurkure has received certifications from various certification national and international certification agencies like:
a. HACCP (Hazard analysis and critical control point)
b. ISO 14000 certification
c. OHSAS 18001-(Occupational Health and safety assessment series)
d. all the above
5. The recent Kurkure mail contending that "Kurkure contains plastic. Don't eat Kurkure. Burn Kurkure and see plastic melting" is just a rumor. Do you believe in this rumor?
a. Yes
b. No
c. Not Sure
To end with, I would like to say do not believe in any mails which contend that "Don't eat Kurkure as Kurkure contains plastic". Kurkure is a totally safe and healthy snack and foremost Kurkure does not contain plastic. So do not burn Kurkure but munch Kurkure.
Do Not Say No to Kurkure - FAQs on Kurkure
09.08.08 (12:43 am) [edit]Recently, there have been allegations on Kurkure. A chain mail was being spread across the web, which said that "Kurkure contains plastic. Burn Kurkure and you can see the plastic melting. Say no to Kurkure". All these allegations are totally baseless. Kurkure is a healthy snack and made of edible ingredients. Following are some of the questions on Kurkure that will clear any doubts you have on Kurkure:
Q) Is Kurkure safe for consumption?
A) Kurkure is a safe and a healthy snack. Kurkure is not harmful as it is cooked in Rice Bran Oil. The important fact about the Rice Bran Oil is that it is naturally high in the good fats including the MUFA and PUFA and low in saturated fats. Saturated fats are the ones to watch out for as they are responsible for increase in blood cholesterol levels.
Q) The recent discussions about Kurkure containing plastics is it true?
A) These discussions which says that Kurkure contains plastic. If you burn Kurkure, you can see plastic melting is all wrong. There is no plastic in Kurkure. Kurkure is a new age Namkeen that is made of edible ingredients (please see my previous posts for the details regarding the ingredients in Kurkure) which we use in our kitchen to prepare edible dishes.
Q) Is there any truth in the statement that if you burn Kurkure, Kurkure burns due to the high percentage of corn starch in it?
A) There is no truth in that statement. Kurkure is manufactured in a process that is so safe that the same process s now being used in the manufacture of baby foods.
I hope the above questions were helpful in evading any doubts you had regarding Kurkure. Keep Munching!
Kurkure Manufacture Process - Kurkure is a Safe Snack
09.02.08 (12:07 am) [edit]To continue from my previous post where I spoke about the ingredients used in Kurkure, I shall today write about the Kurkure manufacture process. This will hep us decide, whether Kurkure is really harmful or is a healthy snack for consumption.
Kurkure is made from a combination of edible ingredients that are thoroughly checked for all the quality parameters. These ingredients are then blended to deliver a homogeneous mix, water is then added for further processing.Then the extrusion of the mix takes place. This extrusion process is one of the safest process as the same process is used in the manufacture of baby foods. The mixture obtained from this process is then fried to develop taste and texture and then consumer lovable flavor is added to the end product. It is then packed in to the best packaging laminate so that when the product reaches the end consumer, it is still safe for consumption.
Another interesting consideration here is that Kurkure is manufactured in ISO 14000 certified automated plants in Pune, Kolkata and Channo in Punjab that are tested for environmental safety. Some of the certifications received by the Kurkure automated plants include the HACCP (Hazard analysis and critical control point) certification by TQCSI (Australia. This certification confirms that products are manufactured in Food safety environment and manufacturing has adequate controls to ensure product tracking. Another certification received by American institute of Bakery (USA), one of the best auditing body which confirms process and product safety at the Kurkure plants. These automated plants are also certified to ensure that the product, process, environment and people safety have been maintained at very high level and this certification is issued by OHSAS 18001-(Occupational Health and safety assessment series) - (USA).
Kurkure is one of the best quality product and as per the latest chain mails, there is no plastic in Kurkure. Kurkure is a safe snack and has no harmful effects.
Ingredients Kurkure - No Plastic in Kurkure
08.29.08 (12:02 am) [edit]Before I talk about the manufacturing process of Kurkure, one of the most important point to be covered is regarding the ingredients in Kurkure.
Lately there have been false rumors doing rounds about Kurkure that says Kurkure has plastic. As it is a false rumor and don't know who is spreading it, I being a Kurkure lover thought of creating an awareness in people that there is no plastic in kurkure.
Kurkure is one of the healthiest snack and also one of the safest snacks which has no side-effects. It contains rice meal, corn meal, gram meal, edible oil, seasonings, salt, spices and condiments and flavors. The edible oil used in cooking Kurkure is the Rice Bran Oil. Rice Bran Oil is one of the healthier oils as it is low in saturated fats and high in good fats including monounsaturated fat (MUFA) and polyunsaturated fat (PUFA). Also cooking Kurkure in Rice Bran oil, reduces the saturated fat contain by almost 40%.
Every raw material or ingredient used in Kurkure is thoroughly checked for its quality and if any ingredient is not as per the company's stringent quality guidelines, same is rejected. This makes Kurkure a safe for consumption and good for health product.
Kurkure Snack - Good for Health and Not Bad for Health
08.28.08 (12:39 am) [edit]Kurkure is a new age Namkeen from the FritoLay Division. It is a snack that is manufactured from some of the naturally available ingredients including rice meal, corn meal, gram meal and edible oil. Most of these ingredients are used by us in our daily household cooking for the preparation of various edible dishes and items. So for sure, consumption of Kurkure is not bad for health. But lately, there are some rumors doing rounds about Kurkure that it is not good for health. How can this be true? A snack which is made of natural and edible ingredients, how can it have any affect on one's health.
I have Kurkure very often and it never tastes like it contains plastic. How will it taste like plastic though, when it does not contain plastic. People are just spreading rumors when they know nothing about Kurkure and its manufacturing process.
Keep reading here as I would be soon posting about how the FritoLay Division manufactures Kurkure in compliance with the Prevention of Food Adulteration Act and Rules that govern the manufacture, distribution and sale of Kurkure.
Till that time, Happy Munching!